Free Product Pricing Calculator
What should you charge? This calculator prices from the full picture - landed cost, marketplace and payment fees, and the margin you actually want to keep - so the price covers everything, not just the purchase cost. Free, no sign-up.
Check: price - fees - profit = landed cost. Every part of the price is accounted for.
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A worked example
A seller buys a product for 3,000 and pays 500 per unit in shipping and packaging - a 3,500 landed cost. Payment processing takes 5% of the price, and she wants a 40% margin.
Price = 3,500 ÷ (1 - 0.05 - 0.40) = 3,500 ÷ 0.55 = 6,364. At that price: 318 goes to fees, 2,545 is her profit, and 3,500 pays for the product. Every part of the price is accounted for.
Had she "added 40%" to the 3,500 instead, she'd have charged 4,900 - and after fees, kept just 1,155 per unit, a 23.6% margin she thought was 40%.
Product Pricing FAQ
How do I price a product?
Start from the landed cost (product plus shipping, duty, and packaging), decide the margin you want as a share of the price, add the selling fees that will be deducted as a share of the price, then compute: price = landed cost ÷ (1 - fee% - margin%). This calculator applies that formula live.
Why divide instead of just adding a percentage to my cost?
Because margin and fees are shares of the selling price, not of the cost. A 3,500 landed cost 'plus 40%' gives 4,900 - but at 4,900, a 40%-of-price margin would be 1,960, leaving only 2,940 for a product that cost 3,500. You'd lose money while believing you priced at 40%. Dividing by (1 - 0.40) prices it correctly at 5,833.
What counts as landed cost?
Everything it takes to get one sellable unit into your hands: purchase or manufacture cost, inbound shipping, customs duty, and packaging. If you pay it per unit before the sale, it belongs in landed cost.
How do marketplace and payment fees fit in?
They're taken as a percentage of the price at the moment you sell - a card processor's ~1.5-3%, a marketplace's 5-15%. Because they scale with the price, they must be inside the same division as your margin. Enter their combined percentage and the calculator prices around them.
Should I just match my competitor's price?
Check it against your numbers first. If the market price is below the price this calculator gives you, you don't have a pricing problem - you have a cost problem (or the wrong product). Better to know that before you buy stock than after.
How is this different from a Growpins Ledger account?
This calculator prices one product from numbers you type in. A free Growpins Ledger account stores cost and selling price on every product, computes margins automatically, and its price history audit trail records every change - who changed it, when, and why.
Pricing a whole catalogue, not one product?
A free Growpins Ledger account stores cost and selling price on every product, computes margins automatically, and keeps a price history audit trail of every change - built by the team behind Growpins, founded by Dokun Bamigboye.
Price your catalogue - sign up freeAnalysing an existing price instead? Use the Profit Margin Calculator, or browse all free tools.